\u2018Internationalisation\u2019 is a key issue impacting on higher education today, but what is actually meant by this term and how does it relate to the notion of \u2018global citizenship\u2019, which also features prominently on the higher education agenda? How does the promotion of foreign language learning and intercultural communication help inform the pursuit of internationalisation? And, as the twenty-first century progresses, how are universities meeting the challenges of developing languages-based curricula that reflect the requirements of an increasingly global marketplace?<\/p>\n
This book brings together ten interconnected chapters from an international group of scholars who explore how language teaching and learning strategies and cross-cultural understanding support the cause of internationalisation in the modern higher education arena. The book will be of interest to both managers and practitioners who require an understanding of how the promotion of languages and intercultural knowledge informs the cause of internationalisation at strategic and operational levels within contemporary higher education.<\/p>\n
Contents: Mark Orme: The \u2018Business Case\u2019 for Internationalisation \u2013 Elspeth Jones: Culture Change and Exchanging Culture: The Role of Languages in Internationalisation \u2013 Paul Reid: Embedding Internationalisation within the Ethos and Practice of University Teaching \u2013 Tricia Coverdale-Jones: Internationalisation in an International Context \u2013 Delia A. Jackson\/Silke Engelbart: Is Sex a Laughing Matter? An Intercultural Perspective on Advertising \u2013 Sarah Ishmael\/Robert Kasza: Critical Reflections on the Impact of Events to Promote Language-Learning Awareness among Secondary School Students: Are We Doing Enough? \u2013 Lu Liu\/Sarah Sibley: How to Enhance International and Domestic Students\u2019 Interaction? A Case Study of the Design and Development of an International Business Module \u2013 El\u017cbieta Muskat-Tabakowska: Internationalisation: Teaching Grammars, Teaching Cultures \u2013 Petra Bagley: Promoting Cross-Cultural Understanding through Literature: How Turkish Tea Found its Way into German Fiction \u2013 Ellie Dunn: The Translator as Intercultural Mediator: Applications for Translated Graphic Novels in the Language-Learning Classroom \u2013 Sofia Anysiadou\/Robert Kasza: The Worldwise Language Advantage Programme: Using Rosetta Stone to Promote and Enhance Language-Learning Awareness among University Students and the Wider Community.<\/p>\n